PETER T. ODUM
peter@peterodum.com

 

SUMMARY Broad experience as Information Architect and structural planner of technically complex websites, CD-ROMs, and software; over 8 years doing design and creative interactive work in team-oriented environments.

INFORMATION ARCHITECT
Fluid Inc.,
San Francisco, CA
Dec 99 - Apr 01
Information Architecture Team Leader
Developed comprehensive information architecture documents for Business to Business Applications, Sports Auction sites, Multimedia Webcasts, Content Portals, Non-Profit Information Sites, Brochureware and CD-ROMs.
Created interaction designs for complex web-enabled Flash applications
Wrote a complete design and documentation method for Information Architecture at Fluid, systematizing experience design for interactive media.
Developed a fast, elegant evaluation system for existing websites, applications, and CD-ROMs.
Developed detailed user profiles for sites and applications.
Analyzed site statistics and incidental data to study website usage patterns.
Conducted usability studies and heuristic evaluations of sites, applications and CD-ROMs.
Trained staff, oversaw ongoing operations and project development.
Clients included: NetVmg (www.netvmg.com), LiFung/Studio Direct (www.studiodirect.com), ParadEyes (www.paradeyes.com), AllBusiness (interactive CD-ROM), SmashCast Studios (flash multimedia tool), Allegro Capital (www.allegrocapital.com), LevelEdge (www.leveledge.com), DigitalLocker/Unsurface.com (inactive), Comdisco Ventures (inactive), Forewardlinks.com (inactive), Authenticgear.com (inactive), Foodscape.com (inactive),
 
LEAD DESIGNER
iPUB interactive,
Oakland, CA
Aug 96 - Dec 99
Lead Designer in a successful internet design/consulting company doing work for America Online, Wells Fargo, and other Fortune 500 companies.
Led and managed a team of two other employees on a variety of other design projects. Worked closely and comfortably with clients to determine their needs and create appropriate solutions.
Created successful interstitial ads for AOL using less than 12 kilobytes of image data per screen; Used AOL’s proprietary tools in ways that the AOL staff had never seen.
Clients included: San Francisco Cuisine (www.sanfranciscocuisine.com), Research Connections Inc. (www.researchconnections.com), Ipub (www.ipub.com), The San Jose Giants (www.sjgiants.com), Goldstock.com (www.goldstock.com), The Center for Health Design (www.healthdesign.org), Secure Computing (design comps), Verza (banners), Synplicity (v2 website), Travel Montana (banners), Etechtransfer (v1 webite), MyLittleHideaway.com (inactive), RevolveDesign.com (inactive)
 
INDEPENDENT
CONSULTANT,
WEB DESIGNER

Dallas, TX
Oct 95 - Aug 96
Designed and produced web content for individuals and corporations: Maxi-Modo Exercisewear, SMU Dept. of Art History, The Bridal Boutique (inactive) and Arthuriana Journal
Graphic Design for companies and organizations (National Innkeepers Association; 1996 Convention of National Association of Pre-law Advisors)

GRAPHIC DESIGNER,
WEB MASTER

Foreign Language
Learning Center, SMU
Dallas, TX
Jan 93 - Jul 96

 

Provided graphics / interface design for language-related academic software developed at the center
Designed / constructed award-winning foreign language education website
Instructed foreign language faculty in the use of Macintosh computers

 

SKILLS Expert at strategic planning of online content, interactions and interfaces to promote both the clients' goals and users' goals
Skilled at translating usability goals into language that designers, programmers, and clients can all comprehend.
Experienced with team management, administration and coordination of graphic and HTML production tasks
Clear spoken and written communications with clients and co-workers
Full and exhaustive knowledge of HTML, extensive experience both hand-coding and using tools like Allaire Homesite and Adobe GoLive.
Graphic design, ranging from brand-driven website design / redesign to ad banners and interstitials to illustration, animation, identity and logo creation
Expert with Photoshop, Illustrator, Visio, and similar graphics software
Comfortable with PC and Macintosh.

EDUCATION Southern Methodist University Dallas, TX
BFA, BA May '96, Studio Art, Art History
Magna Cum Laude, Honors in the Liberal Arts